수잇 [Su-it]

 

SUIT — pronounced ‘Su-it’

The name combines two Korean words: Su (秀), meaning “to excel” or “outstanding,” and It, meaning “to connect.” Together, they express our wish to carry forward things of value — pieces you want to keep and connect with over time.

When we first chose this name, it felt perfectly aligned with the direction we wanted SUIT to grow: clothing that blends naturally into your taste and becomes something you reach for again and again.

Just like its name, we hope each piece stays close to you for a long time, becoming something precious in your daily life.

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